SCOPE OF WORK INCLUDED
Strategy
Product Design
/ 01
Challenge
Executive-level clients at a global investment and wealth management firm needed to broaden their global marketing position with a focus on advertising and promotional spending
/ 02
Our Approach
A proactive investment strategy with long-term objectives
Designed and built a strategic global marketing Advertising & Promotional allocation tool with our client executives in mind, thus helping them to efficiently forecast and design their next year A&P allocations.
Stimulated organic growth within the company through increased output and production efficiency.
Optimized proprietary algorithms toward gaining the most important insights needed to best connect the brand messaging with the target audience.
