Digital Marketing Analytics
Product Design
A Marketing Automation & Analytics Platform for a global spirits manufacturing company to track digital spending and profitability across the scope of their brands.
Today’s customers have sky-high expectations of personalized experiences at a scale that can’t be met without superb marketing automation.
A global spirits manufacturing company required assistance in tracking digital spending and profitability across the scope of their brands.
Without real-time dashboards and metrics, profitability reports were manually produced and lacked actionable insights.
1118 was challenged with providing a constructive method for tracking exactly how their brands were performing.
Designed and harnessed Marketing Catalysts’ distinct ability to cover an extensive range of data deriving from top social platforms. Here, we quickly uncovered the raw data and actionable insights buried within large datasets.
Funneled the collected data to reveal bigger insights and trends driving consumer behavior.
Focused the end-to-end marketing analytics platform to maximize ROI and optimize marketing efforts.
Global Brand A&P Allocation