Ideation & Platform Design
App Design
Playbook Logo & Character Design
Sizzle Reel


A mobile play & learn platform for kids & families that promotes the love of learning through sports themed content

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Let’s face it, kids have become more sedentary, less active through sports, and less interested in developing their education. In an entertainment market saturated with repetitious sports content, we wanted to try our hand at something new and rewarding.

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Our Approach

Implement on-the-go learning in a new way

Mobile devices are changing the way children play, watch, and learn. 1118 designed and developed the concept for a mobile play-and-learn platform for kids and families that promotes the love of learning through fun and engaging sports-themed content.

Organized and delivered a team of passionate entrepreneurs and strategists with decades of combined experience to fabricate an on-demand application.

Administered the perfect design to help support children and their reading goals using the ever-popular theme of sports.

Utilized key marketing metrics to inform budget strategy and promote brand awareness with the goal of making an impactful product launch.

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The Result

PLAYOFF. A sports-educational, play and learn teaching tool

Using episodic content modules, a leveled reading experience designed by curricular experts and a global scoreboard, Playoff seized a strategic opportunity by exploring the market for an innovative digital sports content experience for kids that entertains, inspires learning, and gets kids excited about participation in sports- wherever they are